About US$1.1 billion of Turtles toys were sold in four years, making them the third-bestselling toy figures ever at the time, behind GI Joe and Star Wars. Between 19, Playmates produced Turtles toys including around 400 figures and dozens of vehicles and playsets. In 1987, Eastman and Laird licensed Turtles to Playmates Toys. 1987–1989: Toys, animation and video games Ĭo-creators Kevin Eastman (top) and Peter Laird Sales of further issues continued to climb. This attracted the interest of comic distributors, and all 3,000 copies were sold in a few weeks. Using money from a tax refund and a loan from Eastman's uncle, they printed copies of first issue of Teenage Mutant Ninja Turtles and advertised it in Comics Buyer's Guide Magazine. In March 1984, Eastman and Laird founded a comic book company, Mirage Studios, in their home. They developed a backstory referencing further elements of Daredevil: like Daredevil, the Turtles are altered by radioactive material, and their sensei, Splinter, is a play on Daredevil's sensei, Stick. They considered giving the turtles Japanese names, but instead named them after the Italian Renaissance artists Leonardo, Raphael, Donatello and Michelangelo, which Laird said "felt just quirky enough to fit the concept". Įastman and Laird developed the concept into a comic book. The concept parodied several elements popular in superhero comics of the time: the mutants of Uncanny X-Men, the teenagers of New Teen Titans and the ninjas of Daredevil, combined with the comic tradition of funny animals such as Howard the Duck. That November, Eastman drew a masked turtle standing on its hind legs armed with nunchucks. In 1983, Laird invited Eastman to move in with him in Dover, New Hampshire. The comic book authors Kevin Eastman and Peter Laird met in Massachusetts and began working on illustrations together. History 1983–1986: Conception and first comics Ĭover of Teenage Mutant Ninja Turtles No.
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